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Retail Marketing

2 weeks ago

Bangkok, Bangkok, Thailand PRTR Group Public Company Limited Full time

More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia.

Key Responsibilities:

Store Visibility & Display Management

  • Control and monitor in-store displays, POSM, and retail marketing materials to ensure compliance with company guidelines and brand standards.
  • Improve brand visibility in stores and propose solutions to increase display space or highlight key products.
  • Ensure the accuracy, readiness, and proper condition of marketing materials at the point of sale.

Resources Management

  • Manage retail marketing resources such as POSM, gifts, furniture, and other promotional materials.
  • Plan and coordinate the distribution and installation of gifts, POSM, and furniture to support marketing activities at each store.
  • Monitor POSM and gift inventory levels to ensure sufficient stock for marketing plans.
  • Communicate and coordinate with the retail team to support regional marketing activities related to gifts and POSM.

Marketing Activities

  • Plan and manage weekly marketing activities.
  • Coordinate with stores to execute promotional activities, events, and campaigns.
  • Summarize execution results and prepare performance reports for management.

Store Maintenance

  • Collect and consolidate store feedback and issues to develop corrective action plans within the specified timeline.
  • Coordinate with relevant departments to resolve store-related issues such as damaged displays or unavailable equipment.

Region Sell-out Management

  • Develop and execute retail marketing action plans in collaboration with the sales team to drive sell-out performance.

Other Duties

  • Perform other duties as assigned by the supervisor.

Qualifications:

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • Minimum of 2–4 years of experience in Retail Marketing, Trade Marketing, or Field Marketing.
  • Experience managing multiple retail stores; background in Electronics, Mobile, or IT products is a plus.
  • Willingness to travel and work on-site as required.
  • Strong sales analysis and reporting skills.
  • Proficient in Microsoft Excel (Formulas, Pivot Tables, VLOOKUP), PowerPoint, and presentation skills.
  • Able to work well under pressure.