Head of Influencer, Review

7 days ago

Nonthaburi, Nonthaburi, Thailand TALENTVIS RECRUITMENT (THAILAND) CO., LTD. Full time

Job Overview:

The Head of Influencer, Review & Affiliate Marketing is responsible for building and leading connected growth engines for the company.

  1. Influencer & KOL collaborations
  2. Customers-to-Reviewer upgrade program
  3. Hospital-wide Affiliate Marketing program (KOLs, customers and partners)

Key Responsibilities:

  • Develop and execute the annual integrated strategy and playbooks for Influencer, Customers Review Upgrade, and Affiliate Marketing aligned with hospital KPIs.
  • Identify, recruit, and manage high-performing influencers/KOLs (skin , surgery and etc.)
  • Lead the "Customers-to-Reviewer Upgrade" program – systematically convert satisfied customers into authentic reviewers and micro-influencers.
  • Design, launch, and scale the hospital's Affiliate Marketing Program (commission-based referrals from KOLs, past customers, agents, and corporate partners .
  • Set attractive commission structures, create affiliate dashboards, promo codes, and referral links for all affiliate tiers.
  • Negotiate influencer and affiliate contracts, fees, content rights, and medical disclosures while ensuring 100% compliance with medical advertising laws (ministry of public health), and hospital policies.
  • Oversee end-to-end execution of influencer campaigns, cutomers review campaigns, and affiliate promotions.
  • Track and optimize performance across all three channels using unified dashboards (procedure bookings, review upgrades, affiliate sign-ups, revenue generated, ROI).
  • Build and nurture long-term relationships with local & international influencers, KOL agencies , top-tier customers, and high-value affiliates.
  • Stay ahead of platform trends (TikTok, Instagram, Facebook, Lemon8, XiaoHongShu) and affiliate marketing best practices.
  • Manage budgets across influencer fees, affiliate commissions, and customers incentives to maximize ROI.
  • Lead, coach, and develop a small team of 4-5 specialists covering influencer, review, and affiliate execution.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5-7 years of experience in influencer/KOL marketing, with at least 3 years in a leadership role.
  • Proven hands-on experience KOL/Review marketing programs (aesthetic & healthcare industry preferred).
  • Existing strong network of influencers/KOLs and affiliates in Thailand and/or medical tourism markets.
  • Excellent negotiation, contract management, and stakeholder management skills.
  • Proficiency with influencer tools (Tellscore, Wisesight, Anymind), affiliate platforms and analytics tools.
  • Demonstrated success managing and growing a small team.
  • Strong analytical mindset – comfortable calculating ROI, CPA, and lifetime value of affiliates and influencers.
  • Native Thai + business-level English (essential for international customers and overseas affiliates).

Key Performance Indicators (KPIs)

  1. Number of customers-to-reviewer upgrades per month
  2. Number of influencers/KOLs booked for procedures per month (vs. target)
  3. Number of new active affiliates enrolled per month (KOLs + customers+others)
  4. Total revenue and procedures generated from affiliate referrals monthly
  5. Volume and quality of deep customers insights collected monthly

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