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Marketing Manager, Indonesia, Thailand

2 weeks ago

Bangkok, Bangkok, Thailand H&M Group Full time
Job Description

WHAT YOU'LL DO  

As the Marketing Manager for our Franchise partner Gill Capital, you will own the end-to-end regional marketing agenda for the regions Thailand, Indonesia and Cambodia- setting strategy, orchestrating execution, and delivering commercial impact across three diverse markets. The ideal leader blends brand storytelling with performance discipline, turns insight into action, and scales what works quickly. You will lead:  

Market Strategy & Growth 

  • Build country-specific annual/quarterly marketing plans tied to commercial targets (traffic, conversion, ASP, LTV). 
  • Prioritize high-ROI growth levers (omnichannel, loyalty, CRM, partnerships, creator/influencer, retail media, paid social/search). 

Thailand P&L Execution 

  • Take full operational responsibility for Thailand, Indonesia and Cambodia marketing: calendar, campaigns, store activations, media mix, and agency stewardship. 

Team & Operating Model 

  • Lead and develop a multidisciplinary team (Brand, Performance, CRM/ Loyalty, Social/Influencer, PR/Comms, VM support). 
  • Establish a "test–learn–scale" cadence and clear roles/rituals with Sales, Merch, and Visual Merchandising. 

Integrated Go-to-Market 

  • Land seasonal stories and product drops with 360° execution (owned, paid, earned, in-store). 
  • Ensure messaging consistency and premium brand standards across touchpoints. 

Performance, Analytics & Budget 

  • Own the regional marketing budget; shift spend dynamically by ROAS/MER and marginal CPA. 
  • Build dashboards for weekly performance reads (traffic, CVR, CAC, LTV, CRM KPIs), course-correct fast. 

Customer, CRM & Loyalty 

  • Grow identifiable base via first-party data capture; scale lifecycle journeys (welcome, win-back, cross-sell). 
  • Partner with Product/Tech on tagging, attribution, and experimentation. 

Stakeholder Management 

  • Serve as the single point of contact with HQ; localize global strategy and surface regional insight back to global teams. 
  • Manage agencies and key partners with clear SLAs and outcome-based scopes. 

Brand & Reputation 

  • Safeguard brand guidelines, legal/compliance (incl. country-specific ad rules), and crisis comms protocols. 

Qualifications

WHO YOU ARE 

We are looking for people with… 

  • A bachelor's degree in marketing, Business, or a related field; MBA preferred 
  • 8+ years in a senior marketing role, including 3+ years managing multi-country portfolios in Southeast Asia. 
  • Proven ability to develop and execute 360° strategies across brand, performance, and retail activation. 
  • Strong analytical capabilities, including attribution modelling, incrementality testing, and cohort/LTV analysis. 
  • Fluency in English; proficiency in Thai, Bahasa Indonesia, or Malay is a plus. 

Who ideally have... 

  • Retail/fashion or omnichannel consumer experience. 
  • Hands-on with ad platforms, analytics (GA4/Big Query), CDP/CRM, and marketing automation. 

And people who are... 

  • Excellent leaders with strong stakeholder influence skills and vendor/agency management. 
  • Comfortable operating in fast-paced, multicultural environments 
  • Skilled at building and maintaining relationships across diverse teams 
  • Highly organised and able to manage complex projects across multiple markets 
  • Adaptable and proactive problem-solvers 
  • Collaborative and effective communicators 
Additional Information

This is a full-time temporary 2-year contract based in Bangkok, Thailand.  

Gill Capital is a Singapore-based retail group with offices in Singapore, Thailand and Indonesia. Since 2012, Gill Capital has partnered with H&M to bring fashion and quality at the best price to customers in Thailand, Cambodia and Indonesia. 

This role includes regional travel, around 25–35% as needed for market visits, store openings, and partner meetings. 

Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.