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SEM Specialist
2 weeks ago
SEM Specialist (Digital Media Specialist)
The SEM Specialist is a key contributor in securing the customers' shopping experience by ensuring every search interaction reflects the brand's promise — simplicity, accessibility, and relevance.
Domain Expertise:
- Proven knowledge and expertise in Paid Search acquisition (Search, Programmatic, Content) across all brands and entities, leveraging customer insights to drive online sales and channel growth.
- Experience in real-time performance optimization and managing significant advertising budgets for multiple brands and markets.
- Execute day-to-day setup and management of paid search campaigns, ensuring continuous optimization and growth across all entities.
- Develop optimization plans, including A/B testing, landing page testing, paid search, and display ad targeting, to achieve performance lift in key metrics for each brand.
- Collaborate with brand marketing and online teams across entities to plan and execute paid search campaigns across digital channels.
- Partner with creative and content teams to conceptualize and implement communication strategies across brand touchpoints.
- Drive efficiency through deep understanding of measurement tools, attribution models, audience segmentation, and marketing funnel across different brand contexts.
Reporting & Insights:
- Analyse performance data across all brands and entities, identify patterns, and create action plans to scale campaigns effectively.
- Analyse website traffic and develop conversion rate optimization experiments tailored to each brand's goals.
- Research, assess, and implement best and emerging SEM practices suitable for multi-brand operations.
- Manage weekly, monthly, and quarterly reporting with established dashboards and pacing files, consolidating insights across brands.
- Deliver ad-hoc performance reports for stakeholders across brands and entities.
- Apply Google Analytics and related tools to monitor campaign effectiveness and inform optimization.
Other knowledge and skills…
- 3–5 years of experience implementing marketing programs across multiple digital channels, including PPC and SEM.
- Proven experience managing retargeting and programmatic campaigns with measurable impact.
- 3–5 years of hands-on experience with web analytics software such as Google Analytics, Adobe Analytics, Tableau, or similar tools.
- Advanced analytical and problem-solving skills with strong attention to detail.
- Experience in multi-brand or multi-entity environments is a strong advantage.
- Good to have Google Analytics certification or practical experience.
- Good command of English
