Social Media Content Planner

2 weeks ago

Khlong Toei, Bangkok, Thailand ORO (Thailand) Co., Ltd. Full time ฿250,000 - ฿500,000 per year

*** Portfolio is MUST ***

Job Description

  • Create various forms of social media content—text captions, videos, and images etc. that are suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube and aligned with marketing plan
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Use several tool to analyze user behavior/data such as SNS monitoring tool, SNS insight, website analytics (basic level) and summarize into customer insight
  • Work closely with Senior and other team members to develop the content to meet client's brief.
  • Prepare a creative brief for designer team
  • Create and publish engaging content.
  • Suggest content improvement plan through the monthly report.
  • Monitor market trends, social trends, competitors' activities to identify opportunities and key challenges
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience's attention

Qualifications & Skills

  • Bachelor's degree in Marketing, Mass communication, journalism, or related field.
  • 2-5 years experience as a social media content planner in a digital agency or related.
  • Strong conceptual ideas and Solid knowledge of digital landscape
  • Creative & Imaginative with target's insights
  • Have knowledge in Digital Marketing
  • Excellent verbal communication skills in both Thai and English.
  • Advanced written communication skills and an ability to read copy in Thai and English.
  • Experience with social media engagement strategies and best practices.
  • Strong skills in creating original content that targets a specific audience and meets company objectives.
  • Excellent time management, organization, and problem-solving skills.
  • Ability to develop content that provokes engagement in a creative way.

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