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APAC Go-to-Market Manager
10 hours ago
Welcome to Rhenus
The Rhenus Group is one of the leading logistics service providers operating worldwide. We offer tailor-made solutions along the entire supply chain for companies from a wide diversity of industries. From multimodal transports to perfect warehousing, from smooth customs clearance to innovative value-added services: We always keep our pulse on the times and are at our customers' side.
Customer & Market Insights
- Develop market segmentation strategies to identify high-potential customer groups and generate prospects.
- Conduct external market research to refine market positioning and competitive differentiation.
- Align the "Where to Play" strategy with Sales, Marketing, and Product teams to ensure a unified approach.
Optimizing Marketing touchpoints across Business Units
- In collaboration with Product Marketing Managers & Region head of Marketing, scale best practices to enhance campaign ROI & lead generation.
- Oversee local Sales onboarding on Marketing campaigns for narrative, approach and lead engagement.
- Leverage Email automation to engage existing customers and increase customer lifetime value.
Sales & Growth Enablement
- Support the creation of sales enablement materials, including product presentations, case studies & Sales narrative.
- Drive the development and adoption of our centralized Sales library to enhance knowledge-sharing and efficiency.
- Direct support on key customer presentations, in support to Key Account Managers in APAC.
Strategic & Analytical Abilities
Strong strategic thinking with a data-driven approach to decision-making.
Proven ability to analyze market trends, customer behavior, and competitive landscape to drive GTM strategy.
Solid understanding of key business metrics, including Sales performance and ROI analysis.
Project Management & Collaboration
Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to coordinate cross-functional teams and influence stakeholders at all levels.
Results-oriented mindset with a focus on achieving measurable business outcomes.
Go-to-Market Expertise
Proven experience in Go-to-Market strategy development and execution, preferably in the B2B sector
Experience with Sales enablement and training programs to support commercial teams.
Strong analytical skills in Business Intelligence, including proficiency in Excel
In-depth understanding of air and ocean freight and logistics industry is a plus.
Experience in Lead Management and CRM tools (e.g., Salesforce, MS Dynamics) is a plus
Communication & Leadership
Excellent English written and verbal communication skills, with the ability to articulate complex concepts clearly.
Strong presentation skills, capable of delivering insights and strategies effectively to senior leadership and commercial teams.
Ability to collaborate and influence across different Business Units and international teams.
Education
- Bachelor's / Master degree in Business, Marketing, Strategy or a related field.
What You can expect
* Continuous Training: Sharpen your skills and advance your expertise with our professional development programs.
* Great Team: It's truly the people that make the difference - and with us you'll join the best team around.
* Flat Hierarchies: Get straight through to the decision-makers with our streamlined organizational structure.
* Room for Innovation: Turn your ideas into action in an environment that champions creativity and empowers you to lead change.
* Events: From team outings to holiday parties and networking events, we build strong connections by spending quality time together.
* Quick Decision Processes: Make things happen faster with streamlined processes that promote efficiency and effectiveness.