Senior Event Sales Manager

Summary

As a senior leader this role involves mentoring junior sales team members, developing innovative event sales strategies, and ensuring seamless coordination between clients and internal hotel teams to deliver exceptional event experiences.

**Strategic Sales & Business Development**
- Proactively identify, source, target and secure new business opportunities for luxury events, corporate functions and social celebrations.
- Develop and implement innovative sales strategies to increase event revenue and maximize occupancy of event spaces.
- Conduct high-level sales calls, presentations, and site inspections for corporate clients, event planners and luxury brands
- Build strong relationships with high-profile clients, decision-makers and influencers in the luxury hospitality and event industry.
- Leverage existing networks and attend industry events, trade shows, and networking forums to generate leads.
- Actively connect with Hyatt Sales Force Teams across the region and internationally to keep Park Hyatt Bangkok top of mind and generate high-value leads.

**Client Relationship Management**
- Serve as a trusted advisor to clients, offering tailored event solutions that align with Park Hyatt Bangkok’s luxury brand positioning.
- Maintain strong relationships with repeat and VIP clients, ensuring personalized service and loyalty.
- Work closely with external vendors, event planners, and corporate partners to enhance the hotel’s event offerings.
- Handle complex negotiations and high-value contracts with precision and professionalism.

**Event Planning & Execution Collaboration**
- Collaborate closely with the Event Planning, Food & Beverage and Banquet teams to ensure seamless execution of events.
- Provide leadership in translating client visions into extraordinary event experiences that align with Park Hyatt standards.
- Ensure clear and effective communication of client expectations to internal teams through detailed event briefs.
- Personally oversee high-profile events to ensure flawless execution and client satisfaction.

**Revenue Optimization & Reporting**
- Drive revenue growth by strategically upselling premium services and packages.
- Analyze sales data, market trends, and competitive insights to refine sales strategies and escalate concerns or required changes in direction to Director of Events & EAM S&M.
- Assist Director of Events with sales forecasts, reports and performance analysis.
- Optimize pricing strategies and sales approaches to maximize profitability while maintaining brand integrity.

**Operational**
- Maintains a detailed knowledge of Hotel facilities, features and services.
- Professionally conducts routine telemarketing activities to identify new business opportunities.
- Meets and greets VIP guests upon arrival/ departure.
- Conducts regular Market Surveys and Competitor Researches.
- Implements all Events action plans related to responsibility areas as outlined in the Marketing plan.
- Assists Events Buddy to follow-up on all matters in the absence of Events Buddy.
- Reviews and constantly seeks Productivity level improvements through the process of “taking work out of the system” (when appropriate) and thorough streamlining of work process.
- Obtain all the clients event requirements and communicate this information to Leadership Committee (LC) and Operational Department Heads
- Review Event Files to ensure correct booking procedures, including Group room and meeting programs, event set up and themes, contractual agreements, etc are in order

**Other Duties**
- Ensures high standards of personal presentation and grooming.
- Maintains strong, professional relationships with the relevant representatives from competitor hotels and other organisations, including tour operators and local travel agents.
- Attends training sessions and meetings as and when required.
- Carries out any other reasonable duties and responsibilities as assigned.
- Must remain motivated, competitive and accountable and possess a solid understanding of current industry trends both local and international.
- Ensure all employees provide a courteous and professional service at all times
- Handles guest and employee enquiries in a courteous and efficient manner, reporting complaints or problems if no immediate solution can be found, whilst feeding back a prompt follow up.
- Take an active involvement in the Welfare, Safety, Development and wellbeing of employees providing advice, counselling and truthful, diplomatic feedback
- Ensure high standards of personal presentation and grooming
- Maintains positive guest and colleague interactions with good working relationships.
- Exercise responsible management and behavior at all times and positively representing the hotel management team and Hyatt International
- Respond to requests to undertake any reasonable tasks and secondary duties and to changes as dictated by the hotel, industry and company

**Qualifications**:
Exceptional proactive sales and negotiatio