Assistant Manager/manager, Franchise

The Assistant Manager/Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

**Main Responsibilities**

Brand Management
- In consultation with Business Unit Head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
- Plan, oversee and execute all on-ground marketing initiatives set forth - mall events, pop-up, retailer activation etc.
- Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative).
- Development of presentation proposal, brand deck update to be used in marketing pitch.
- Identify trends/opportunities across all marketplace channels to drive retail sell through
- Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Stay up to date with market, consumers & competitors.

Marketing & Retail Management
- Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Oversee flow of event implementation in all aspects and ensure proper implementation.
- Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
- Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)
- Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise
- Post-campaign report & analysis to deliver reports on the performance of all marketing projects.
- Any other responsibilities assigned, as relevant.

Brand Visibility at Retail
- Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.
- Full visibility of licensee listing, category and product development to work on retail business planning.
- Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.
- Coordinate with various stake holders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.
- Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.
- Ensure Creative & BA approvals on all retail corner designs and POP materials.

**Job Requirements**
- Fluent in written and spoken English, Thai
- Good working knowledge of MS Office - Excel, Word, Outlook, PowerPoint
- Well organized and pro-active with excellent attention to detail
- Ability to perform in a fast-paced and dynamic environment
- Excellent communication skills (written and verbal) and people management skills

Pay: From ฿60,000.00 per month

Application Question(s):

- What is your current and expected salary?

**Experience**:

- marketing: 4 years (required)