Social Media Content

**Why This Role Exists**

Our legal practice relies on trust, authority, and visibility. Video is the fastest way to earn all three. We need a creator-strategist who can plan, produce, and amplify both **short-form (TikTok, IG Reels, YouTube Shorts)** _and_ **long-form explainers (5-15 min YouTube videos, LinkedIn thought pieces)** that turn complex legal topics into engaging stories and steady audience growth.

**Core Responsibilities**
- **Strategy & Planning**Build a 12-month content roadmap tied to legal/compliance calendars and firm business goals.**Success Metrics**Content calendar approved quarterly; clear monthly reach & lead targets.
- **Content Production**Script, film, and edit: ① 3-5 short videos + supporting micro-posts each week ② 2 long-form YouTube videos each month.**Success Metrics**Consistent brand voice; 95 % on-time releases.
- **Publishing & Scheduling**Manage the social calendar with Later, Sprout, Hootsuite, or similar; adapt timing per platform best practices.**Success Metrics**Zero missed slots; optimized post timing boosts reach.
- **Community & Growth**Engage daily, respond to comments, collaborate with niche influencers, and run platform boosts when needed.**Success Metrics**Month-over-month increases in followers, save/share rate, and qualified inquiries.
- **Analytics & Optimization**Track performance in native dashboards (TikTok Analytics, IG Insights, YouTube Studio) and social-reporting tools; A/B-test hooks, thumbnails, CTAs.**Success Metrics**Data-driven tweaks produce steady uplift in watch-time and conversion rate.
- **Cross-Team Enablement**Work with lawyers & BD to turn legalese into lively, accurate content while staying compliant.**Success Metrics**Fast review cycles; zero factual errors.

**Must-Have Qualifications**
- **3-6 years** managing social video channels with documented follower & engagement growth (share portfolio links or case studies).
- Advanced editing in Premiere Pro, Final Cut, CapCut, or DaVinci; basic motion graphics (After Effects, Canva, or similar).
- Fluent English copywriting; conversational Thai a plus.
- Proficient with social-first analytics/reporting tools (Later, Sprout, TubeBuddy, TikTok Creator Center, etc.).
- Bonus: experience in B2B, professional-services, or legal content

**What We Offer**
- Competitive salary + annual performance bonus.
- Social security, private health insurance, paid Thai public holidays & leave.
- Modern office studio corner with lights, mic, and backdrop.

Budget for gear upgrades and professional courses.

**How to Apply**

In your cover letter, highlight one metric you’re proud of (e.g., “Scaled TikTok from 5 k to 70 k in six months by doubling retention past 3 seconds”) and briefly explain how you did it.

Pay: ฿40,000.00 - ฿50,000.00 per month

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Social Marketing: 3 years (required)

**Language**:

- English (required)

Work Location: In person