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Brand Content Manager
2 weeks ago
No Relocation Assistance Offered
154564 - Bangkok, Bangkok, Thailand
**Position: Brand Content Manager**
**Department: Impactful Brand Experience Team (Digital Marketing/ Media)**
**Business: FMCG (Brand - Colgate, Protex, Care, Palmolive)**
**Location: BKK, Thailand**
**Job Purpose**:
A critical leadership role within the Impactful Brand Experience (IBE) team, the Content Brand Manager is responsible for the **overall brand identity consumers’ experience with Colgate-Palmolive brands in Asia Pacific.** With a deep and broad understanding of impactful brand communication content, this role will develop, implement and manage brand and marketing campaigns that promote our range of best-in-class personal and oral care brands across Thailand, Indo-china. This role will report to Thailand IBE Lead.
**Role & Responsibilities**:
- Work closely with the brand team to deliver business growth with media communications with positive engagement and brand advocacy.
- Maintaining our Always On social media presence across all digital channels.
- Analyzing market trends to identify opportunities for capturing new and current audience attention with marketing communications.
- Oversee content production to execute strong marketing campaigns, including **TVC, Social media (FB, Tiktok, Youtube), Website, and offline advertising.**:
- Manage with the 'voice of the brand' through social channels, both owned and paid.
- Managing creative agencies, **KOL agencies**, and production agencies to deliver quality content.
- Measuring and reporting on the performance of all digital marketing campaigns.
**Qualifications**:
- Bachelor’s degree in digital content, brand marketing or equivalent working experience.
- Proven minimum 5 years working experience in the area of marketing communications.
- Any experience with Google analytics, Facebook, Youtube, Tiktok, KOL, Line and content creation is a plus.
- Experience managing multiple campaigns and platforms simultaneously.
- Experience in data management, analytical and reporting skills.
- Excellent stakeholder management with ability to translate business requirements into executable marketing communication plans.
- A self-starter with well-organize skill and ability to work under pressure.
- Good interpersonal and communication skills (written and verbal) in Thai and English.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
