Key Account Manager

1 week ago


ราชเทว กรงเทพมหานคร, Thailand PRTR Full time

Our client is a leading global beverage company.

They are currently looking for Key Account Manager for the CVs channel.

**Responsibilities**
- Assisting the key account manager to create and propose annual sales plans for key accounts basis experience, historical trends, and market scenarios.
- Supporting key account manager in achieving objectives at the customer level in the CVS Channel by ensuring effective in-store implementation and building up good relationships with the customers.
- Developing concrete customer plan to be in line with brand/channel objectives and strategies, including POSM strategies and activity plans.
- Developing good relationships with retailers/buyers to maintain sound business relationships via regular meetings with the customers (business plan, business review, etc).
- Assisting key account manager by proposing and implementing the annual category strategy (customer business plan) e.g., assortment, promotion plan, and trade deal on a customer basis.
- Acting as an ambassador for the BSA brand by learning about our portfolio of brands and products and how to position them.
- Focusing and ensuring hygiene in off-trade key accounts by ensuring, quality, distribution, visibility, correct pricing, positioning, and quality of promotion and marketing execution.
- Ensuring and implementing the customer POSM aligned with BSA brand strategy to new products, assortment, pricing, merchandising, and promotion.
- Planning the promotion scheme for each customer and evaluating promotion effectiveness (pre/post sales).
- Working with the customer buyer to improve the operation effectiveness, develop category and generate the business opportunity.
- Working closely with the distributors' team to ensure monthly sales targets are achieved.
- Ensuring that the merchandising team gets relevant training to be more productive and effective in their jobs.
- Ensuring merchandiser effectiveness by closely monitoring their performance and timely data reporting.
- Collaborating with the key account manager, regional team, business, and other functional heads to define the local category strategy, involving rigorous prioritization and planning, and ensuring that the regional teams provide adequate support to the local distributor.
- Creating accurate and timely reporting to management.
- Developing and delivering business review presentations using multiple data sources (customer and internal sales data, external sources on category and channel performance) that summarize past sales performance and communicate plans for the forthcoming period.
- Ensuring timely submission of activity claims by distributors along with proper supporting documents.
- Assisting the company to ensure all company activities comply with relevant local Acts, legal demands, and ethical standards.
- Distributing & Wholesale Management and an experience in Trade key account management.
- Having excellent customer relationships across key customers/sectors and the ability to use them to drive growth.
- Handling commercial awareness to work with numbers, and commercial terms, and effectively negotiate new business.
- Handling Off-Trade Channel & Category Management.
- Having Trade marketing experience.

**Qualifications**
- Excellent off-trade channel sales & marketing experience in the Beverage of FMCG categories preferred.
- 3-5 years of experience in managing the CVS channel in Thailand & working with cross-functional teams, achieving goals on-time and with limited resources.
- Proven track record for cultivating strong relationships with key external & internal partners that have resulted in strong distribution & sales growth.
- Demonstrated ability to define and successfully deliver complex projects with superior results—from business case development, and negotiations through deployment.
- Ability to deal with ambiguous problems and build solutions with proper project management.
- Ability to influence multiple stakeholders and lead cross-functional projects.
- Excellent command of both the local & English language (both verbal & written).
- Strong presentation and communication skills with attention to detail at every step.
- Outstanding People Skills. The ability to build rapport and trust quickly & professionally.
- Highly organized with the ability to manage priorities and coordinate multiple projects.


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