Marketing Events
1 week ago
**Position Overview**:
This position reports to Group Director of Marketing
- Strategy and Thailand Operations is responsible for creating and implementing an Events & Promotions strategy and lead activities within the Thailand Region and other SEA markets if required. The objective for this role consists of generating qualified leads, tours and package sales in line with budgeted targets, together with Quality Control, team management and training. The Marketing Events and Promotions manager is also responsible for opening new locations and looking for new activities and events to increase sales possibilities, while controlling marketing cost and deliver as budgeted VPG. This person should also train, coach and groom the new and existing Marketing Events and Promotions sales staff on how to approach to customers and generate qualified leads and tours for Anantara Vacation Club, given the standards and corporate branding protocols. Furthermore, the role also includes the involvement of oversee concept creation, managing design, purchasing and managing event vendors from beginning to the end.
**Key Responsibilities**:
- Create and develop overall strategy for Events and Promotions team goals
- Train, coach and groom new and existing E&P team members on promoting both Holiday Escapes Preview Invite Minivacation packages, alongside with GSR Day Drive tours
- Manage payroll related activities for E&P Thailand team
- Meet/exceed preview package sales and lead generation goals through developing marketing campaigns, promotions & tactical offers in Thailand
- Build an annual events calendar and pipeline to generate team targets
- Continuously seek to lower cost of event rentals and production cost
- Ensure to maintain a good VPG (as budgeted)
- Ensure that reports associated with cost and deliverables are created and tracked weekly
- Keep track of the competitors regarding special promotions, rate packages and premiums
- Build up good rapport with key stakeholders and associates of AVC
- Follow process and maintain data, system and reports
- Achieve monthly and quarterly targets and objectives as set by the department
- Open new locations and continuously seek partnerships with new event vendors
- Create and design concept and follow through with purchase and deliveries
- Sell concept to vendors to get event opportunities at a better discount
**Qualifications**:
**Job Specifications & Qualifications**:
- Excellent customer service skills, including but not limited to, problem solving, organized, detail oriented, follow through
- Strong understanding of business and interpersonal skills to train, coach and groom team members on creativity, negotiations and personal development
- Strong understanding of event management with knowledge of local suppliers and vendors
- Fluent English and Thai in written and spoken
- Good computer skills inclusive of Microsoft Excel, Word, PowerPoint and Outlook
- Demonstrate self-confidence, energy and enthusiasm
- Demonstrate willingness to seek new knowledge, self-motivated and self-starter
- Impeccable leadership skills to lead a team
- Able to lead train and manage team’s performance to ensure quality and consistency
- Have strong sales knowledge
- Able to adhere to policies and procedures with integrity
- Able to work with external vendors and negotiate terms
- Manage and build relationships to open new opportunities for sales
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