Product Manager Thailand

5 days ago

กรงเทพฯ, Thailand Lenskart Full time

**Key Responsibilities**

**Product Strategy & Leadership**

- Own and define the **Thailand digital product roadmap** across app, mobile web, and desktop.

- Build localized product strategies tailored to Thai and SEA customer behavior.

**Growth & Business Impact**

- Lead key D2C growth levers: category, merchandising, offers, funnels, conversion, pricing, and campaigns.

- Drive both **product funnel** (traffic, CVR, engagement) and **revenue funnel** (AOV, returns, repeats).

**Customer Experience & Insights**

- Champion customer experience (CX & NPS) and deliver seamless, personalized journeys.

- Deeply understand Thai consumer behavior, payments, preferences, and UX expectations.

**Cross-Country Collaboration**

- Work closely with product, design, engineering, retail, and supply chain teams across India, Singapore, and global markets.

- Localize global capabilities into a uniquely Thai experience.

**Data-Led Product Development**

- Use insights, experimentation frameworks, and funnel analysis to prioritize features.

- Set KPIs, measure impact, and iterate rapidly.

**Qualifications**

- **5-7 years of experience** in Product Management or Growth Product roles.

- Experience in **D2C, retail, consumer internet, or SEA digital commerce**.

- Strong knowledge of Thai and SEA consumer behavior.

- Fluent in **Thai and English** (written & spoken).

- Strong analytical skills and comfort working with data.

- Ability to drive both strategy and hands-on execution.

- Customer-obsessed, detail-oriented, and comfortable in fast-paced environments.

**Why Join Us?**

- Shape the digital eyewear experience for an entire country.

- Work on high-scale digital products used by millions.

- Collaborate with some of Asia’s strongest product, design, and tech teams.

- Move fast, own big outcomes, and build with creativity and autonomy.

- Be part of a brand that is redefining eyewear across SEA.

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