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Marketing Communication Manager @iconsiam

3 weeks ago

คลองสาน กรงเทพมหานคร, Thailand Siam Piwat Co., Ltd. Full time

Develop and implement IMC plans and campaigns in alignment with key business priorities, brand and customer needs.
Strategically plan consumer campaign according to current objectives, keen on both short and long-term execution.
Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts.
Manage the execution elements of the optimal IMC mix including advertising, in-store media, videos, OOH media, influencer management and other digital platforms.
Ensure consistency and integration across all platforms.
Develop deliverables and report out on overall success of impact through marketing channels.
Collaborate with tenant relations and promotion team to track to track revenue and campaign results where applicable.
Work cross functionally to build awareness and sales engagement in marketing campaigns.
Manage the work of external vendors when necessary.
Proven writing and proofreading skills.
Develop and self
- leading high performance with less supervision.
Bachelor's Degree in English, Journalism, Marketing or other related field of study.
Minimum 5-7 years marketing communications program management experience.
Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns.
Proven ability to build integrated marketing communications campaigns.
Experience in different types of artwork formats i.e.
Fast growing, and eager to work in Retail business.
Experience in social media, website, leaflet, coupon, OOH, in-mall banner etc.
Creative, entrepreneurial, flexible and highly motivated.
Good in English is a must.
**Job skills required**: English, Social media, Automation