Cluster Assistant Manager/manager

6 days ago

กรงเทพมหานคร, Thailand Grand Hyatt Erawan Bangkok Full time

Summary
- Assist in the implementation of the Hyatt hotels in Thailand, Cambodia, Maldives, Singapore, Malaysia, Vietnam, Indonesia for China Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
- Ensure the China marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
- Attend regular departmental marketing meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
- Work closely with Marketing communications and Revenue team to ensure digital marketing strategies align with overall Sales & Marketing strategies.
- Assist in the implementation of the China marketing overall strategy for the hotels.
- Proactively reach out to Chinese influencers/ KOLs/ media collaborations opportunities to hotel, ensure the agreed deliverables reflecting hotel USPs and highly searched keywords and follow up clipping report (monthly goal: 5 KOL qualified leads)
- Support on guiding Chinese social media agency including content direction, leverage keywords usage, optimizing ads performance, coordinate hotel to provide updates to agencies etc
- Conduct market research for hotel for both room and F&B outlets on Chinese F&B platform to see if there is a need for engage this platform. Work closely with hotel team & agency to optimize each platform with content, digital activation or putting the right offers in place.
- Work closely with Tourism Authorities (Thailand, Cambodia, Maldives, Singapore, Malaysia, Vietnam, Indonesia )in China for bring awareness to hotels, updating the Chinese tourism trends and provide market insights and recommend potential FAM trip opportunities to hotel.
- Responsible for doing digital advertising, Wechat account, mini-program & CN mobile App, Ctrip. Fliggy, Meituan, Review sites and other China related projects, etc
- Collaborate with partner agencies to develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, SEM, mobile, and display activities
- Work with Marketing communications to ensure digital communications is in trend and up to date compare to competitor set as well as platform requirement
- Ongoing discussions and information sharing with leadership/MARCOM/S&M within hotel, and cluster Director of Digital Marketing and others properties digital marketing leader.

**Qualifications**:

- Bachelor’s degree in marketing or a relevant field.
- A minimum of 3-5 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms especially Chinese Marketing platform including RED, Wechat, Dianping.
- Excellent communications and presentation in English and Chinese.
- Experience working on campaigns for different digital marketing channels.
- Familiarity with the latest digital marketing tools and software.
- Result Oriented mindset
- Experience in hotel industry would be an asset.

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