Senior Digital Marketing Analyst

Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising of over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector. Capco’s cutting-edge ingenuity is brought to life through its Innovation Labs and award-winning Be Yourself At Work culture and diverse talent.

We are experts in Banking, Capital Markets, Wealth and Asset Management. We specialise in Digital Transformation, Data Management & Data Analytics, Business & Finance Transformation engagements, and IT transformation and Change programs.

We are committed to growing our business and hiring the best talent in the market. Our focus is on maintaining our agile and entrepreneurial culture.

**Senior Digital Marketing Analyst**

**Location**: Thailand

**About Your Team**

We’re not saying we’re your new favorite teambut we might be.

Our small digital marketing team is spread across several countries - Even though we’re remote, we manage to stay connected, keep things light, and actually enjoy working together. No micromanagement here -just a lot of collaboration, autonomy, and space to run with your ideas.

Our top priority? That you feel valued, supported, and free to work in a way that suits you best. We’re convinced that nothing makes a team work better than happy team members.

This role is a great opportunity to jump into a high-impact role and help us keep momentum across some of our most important channels.

**About Your Role**

**Roles and Responsibilities**

**Website management**

- Confidently work within a website content management system to build, update, and maintain high-quality web pages.
- Manage page layouts, modules, and media assets to ensure content is accurate, accessible, and on-brand.
- Perform routine quality checks, resolving layout or formatting issues as needed.
- Collaborate with regional teams to bring campaigns to life on the website and support ongoing optimisation efforts.
- Contribute to creating a smooth, consistent, and engaging digital experience across all site touchpoints.
- Experience in Sitecore or equivalent enterprise platforms such as Adobe Experience Manager (AEM), Drupal, WordPress, Kentico, Optimizely, or Umbraco considered highly valuable.

- Support the planning, execution, and performance tracking of campaigns
- Create reports, set up workflows, lists and forms
- Test content and optimize it based on results
- Help teams across regions improve their HubSpot campaigns

**Social Media (LinkedIn, Instagram, YouTube)**

- Manage our editorial calendar and publish high-quality, brand-aligned content
- Analyze performance, explore different content formats, and highlight the most impactful strategies for continued focus
- Support our employee advocacy efforts and help drive internal engagement

**Analytics & Reporting**

- Translate performance analytics into actionable insights
- Identify new opportunities across platforms and audiences
- Compile and present campaign reports to internal stakeholders

**Experience & Qualification Required**

- University degree in a related discipline.
- 3-5 years of experience in digital marketing, preferably in an international or B2B environment
- Experience with website content management systems (Sitecore or equivalent) and experience building web pages, doing website Q&A, and strategy
- Strong knowledge of social media content strategy and management tools
- Excellent understanding of content that drives engagement across different digital channels
- Excellent analytical skills and ability to interpret and visualize data
- Very good communication and stakeholder management skills
- A proactive mindset - ready to take the lead and make things happen
- Fluent English (written and spoken)

Note : Thai Natiionality will get response
- We have been informed of several recruitment scams targeting the public. We strongly advise you to verify identities before engaging in recruitment related communication. All official Capco communication will be conducted via a Capco recruiter._
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