Trade Marketing

2 weeks ago

กรงเทพมหานคร, Thailand Ancor Full time

Our client is a Food & Beverage global leading companies, they provide several own brands with sizing more than 20,000 million Baht annual turnover. Currently they are seeking a highly Trade Marketing - Analyst, based Klongtoei, Bangkok

**Key Responsibility**:

- The role is responsible for developing and leading thought leadership and category growth with integration of shoper, customer, and channel insights, and deployment of customer facing category strategies.
- Gathering Market data from every source, category, competitor, and customer & channel data to analysis and translate data into insight.
- Support Channel manager to develop channel strategy and plan.
- Collaborate with Market insight and Brand team to determine NPD initiative assessment across channel.
- Provide market, category, and internal data to develop the right pricing strategy across distribution channels.
- Lead category strategy development & guideline.
- Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions.
- Development category specific to each channel and customer

**KPI**:

- Channel growth as plan
- TTS%
- Market share increase

**Qualifications**:

- Bachelor’s or Master’s degree in job related field.
- Minimum 5 years of trade marketing, category analyst or any related role in FMCG
- Able to gather various data to shape strategy and executable actions.
- knowledge of data visualization and report software (Kantar World Panel, Nielsen, EY, Dunnhumby, 8Digital)
- Good in Microsoft Office Applications (Excel, PowerPoint).
- Good in presentation, alignment and negotiation.

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