Senior Ecommerce Marketing Strategist
2 weeks ago
**Job Description**:
- Establish eCommerce growth marketing strategy including KPI.
- Define / Measure / Analysis about eCommerce marketing activity for maximize efficiency.
- Guide, coordinate, implement & tracking Lazada / Shopee platform performance with country team such as
- merchandising campaigns
- New product launches
- Page content audits
- Utilize additional assets to build rich content
- Analyze promotional effectiveness including LMS
- Promotional Planning, execution & measurement with country team.
- Digital consumer behavior analysis and finding insight.
- Build strong communications & relationship between 3M and Lazada / Shopee for all teams involved.
- Monitoring competitor product and competitor promotions
- Budget planning / execution / reporting to ensure investment is maximized.
- Share insights and recommendations for driving new GROWTH programs for 3M
- Reporting to internal stakeholders
- ESSENTIAL:_
- At least 3+ years of experience in eCommerce marketing in FMCG Industry
- Fully understanding about Lazada / Shopee platform including Marketing solution.
- Ability to communicate complex data analysis result in a simple way
- Able to influence and work collaboratively with technical and non-technical stakeholders
- Self-Motivated, with a strong work ethic and a sense of confidentiality.
- Possesses cross-cultural awareness and high emotional intelligence.
- Articulate, with the ability to work in a fast-paced environment.
- Good balance of a professional attitude while having fun.
- DESIRABLE:_
- Digital experience in media agency/trading desk/ecommerce is a plus.
- Evidence of technical comfort and strong understanding of internet functionality
- Ability to work independently with limited input once objectives have been set
- Experience in using Google Adwords, Facebook Ads Manager, DSP, Google Analytics, Photoshop, Adobe or any Digital/ECommerce tools is a plus
- Must be able to converse in Thai & English. Other language is a plus.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
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