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Online Marketing

2 weeks ago

Thailand Pomelo Fashion Full time

Manage the Engagement Calendar monthly coordinating with Campaign, Fashion, Retail & Trading teams to ensure our products, new collections, great deals & USPs are communicated effectively to our customers.
Brief & partner with Editorial and Visual teams on execution of all assets.
Monitoring results daily with a focus on open rate and conversion rate.
Initiating Pomelo's marketing strategy to generate both new customers and boost customer retention in order to meet company KPIs.
Implement and champion a rigorous test-and-learn methodology to optimize performance across your owned channels.
Actively explore new opportunities to engage with our customers and drive traffic to Pomelo channels.
Develop and implement a robust online and offline customer communications flow.
Collaborate cross functionally with different team across Pomelo (Campaign, Creative, Data Science, Tech, BI and more).
Who are we looking for?.
Bachelor' s degree in Marketing, Finance, Business Administration or related field.
Experienced in digital marketing, with a thorough understanding of key metrics, such as, open-rate, click-through-rate, conversion rate, etc.
Experience with and interested in the technical aspects of marketing communications, particularly automation & personalisation and with a flair for troubleshooting, testing & iterating.
Proficient with Braze customer engagement tool preferred (similar tools will be considered).
A creative thinker with a Data-driven mindset.
Passionate about fashion and Pomelo and ultimately interested in bringing great fashion products to life through engaging communications.
A demonstrated ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace.
A demonstrated ability to collaborate and be able to work effectively with a variety of functions and businesses.
Detail-oriented with entrepreneurial mindset who is able to think in customer's shoes.
**Job skills required**: Finance, Automation, Marketing Strategy
**Job skills preferred**: Digital Marketing