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Associate Manager/ Manager, Social Media Team

2 weeks ago

กรงเทพมหานคร, Thailand Agoda Full time

**About Agoda**

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

**Get to Know our Team**:
Social Media Team of Agoda focuses on connecting and engaging millions of our followers on social channels, which includes developing strategy based on data and insights, generating trendy and relevant content, managing key influencers, leading campaign planning and execution. We are a group of collaborative and smart marketers who are both analytical and creative. The team also fosters a great learning environment, you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

**The Opportunity**:
We are seeking you to lead our global social media marketing, you will be responsible for developing and implementing effective social media strategies to connect with our millions of followers on social media, to make Agoda breakthrough on social media, and to generate engagement and ultimately drive conversions.

You will gain deep understanding of the Online Travel landscape and operations of a cutting-edge tech company by working closely with product, marketing, and supply teams. Because of the significant impact of these marketing activities have on our overall business, you will have regular interaction with the senior management team, including our CMO, COO, and CEO.

**In this Role, you'll get to**:

- Lead, Shape and implement social media strategies for multiple channels globally, including but not limited to Tiktok, Facebook, Instagram and Twitter.
- Consistently ideate, create and curate content with a strong point of view and deep knowledge of Agoda's brand, using innovative approaches to format, structure and presentation to grow our brand presence and engagement on social.
- Use data to inform strategy and detect new opportunities, be experimental with content and campaigns, monitor and analyze social media metrics to measure the success of campaigns and initiatives and make data-centric decisions
- Stay up-to-date with the latest trends and developments in social media and leverage them to drive growth.
- Develop and manage influencer marketing campaigns and social media advertising campaigns.

**What you'll Need to Succeed**:

- Prior experience (5+ years) in managing digital marketing channels or a similar role
- Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights
- Project management experience and fanatical attention to detail
- Effective executive communication style, as demonstrated in both written and verbal formats
- Entrepreneurial spirit/ability and eagerness to try different things with mínimal direction

**It's Great if you have**:

- Strong understanding of OTA business
- Strong understanding of Social Media and Content Marketing

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