Senior Business Development Representative I

**Company Description**
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking an experienced and strategic Senior Client Partner, Platform and Digital Business, to own and drive the growth of our partnerships within Thailand's digital and ad-tech ecosystem. This is a critical, hands-on role focused on building deep commercial and technical relationships with the country's leading digital platforms, ad-tech companies, and technology partners. You will be responsible for the entire sales cycle, from developing the go-to-market strategy for your vertical to negotiating complex partnerships and consistently exceeding quarterly revenue targets. Your success will be measured by your ability to drive significant revenue growth and establish Nielsen as the essential measurement partner for the digital ecosystem.

**Platform & Digital Growth Strategy**

As a senior member of the commercial team, you will own the strategy for expanding our digital footprint by focusing on the region's most critical platforms and technology partners.
- Strategic Planning: Develop and own the quarterly and annual commercial plan for the digital and platform segment, identifying key targets and high-growth opportunities.
- Revenue Ownership: Take full ownership of the revenue targets for your vertical, consistently achieving and exceeding goals through new business development, strategic upselling, and long-term renewals.
- Ecosystem Leadership: Partner with Marketing to execute a go-to-market plan that positions Nielsen as the essential measurement partner for the digital and platform ecosystem.
- Cross-Functional Leadership: Drive collaboration with internal Product, Technical, and Operations teams to ensure our solutions meet the specific needs of digital-first clients and to facilitate complex integrations.
- Deal Ownership: Lead the end-to-end deal cycle for key platform and digital accounts, from initial pitch and proposal development to negotiation and closing.
- Pipeline Management: Own and manage the entire sales pipeline for your vertical, providing accurate forecasting and regular performance updates to leadership.
- Competitive Intelligence: Provide critical market and competitor feedback from the platform and ad-tech space to help shape Nielsen’s commercial strategy and pricing models.
- Long-Term Partnership Strategy: Develop and execute long-term engagement strategies that embed Nielsen’s solutions into our platform partners' core operations and address their evolving needs.
- Digital Product Go-to-Market: Lead the go-to-market efforts for new digital and platform-focused products, ensuring successful adoption and revenue generation within your client portfolio.
- Market Expertise: Serve as an internal expert on the latest trends in ad tech, publisher monetization, and platform data strategies, using this knowledge to refine our sales approach.

**Strategic Partnership & Engagement**

You will be responsible for building and managing deep, technical, and commercial relationships with the region's most influential digital players
- Partnership Development: Cultivate and own strong, trust-based relationships with key stakeholders at the region's leading digital platforms and technology partners.
- Solution Expertise: Develop a deep technical and commercial understanding of Nielsen’s measurement solutions (e.g., identity systems, ad-tech integrations). You must be able to translate complex methodologies into clear value propositions for both technical and commercial audiences.
- Product Feedback Loop: Act as a critical bridge between the market and our internal teams, providing structured feedback to Product and Engineering to guide the evolution of our platform-centric solutions.
- Strategic Portfolio Management: Collaborate with regional and global teams to ensure our portfolio of digital solutions is competitive and effectively meets the needs of the local Southeast Asian market.
- Partner Intelligence: Maintain a detailed and insightful understanding of your partners' business models, technical infrastructure, and strategic priorities to identify and unlock new opportunities for collaboration.

**Qualifications** Experience & Qualifications**
- Industry Experience: You'll need 8+ years of experience in a commercial or partnership role within the digital media, ad-tech, or platform technology sectors.
- Local Market Exper