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Head of Consumer Business

3 weeks ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**: Consumer Business

**Team**: Sales & Marketing

**Responsibilities**
- Strategically lead and manage marketing campaigns, activities, and promotions to increase sales for Consumer Business (LINE STICKERS, LINE MELODY, and LINE HORO)
- Monitor and guide team on content and marketing plan.
- Work closely with Product & Partnership and Marketing & Communications teams to execute tactical campaigns and content marketing to achieve business objectives and drive revenues
- Manage P&L which includes providing ROI analysis for each campaign and properly managing marketing budget
- Analyze sales data and market behaviour and provide insights to the team and relevant stakeholders
- Lead and coach junior team members with passion and positive can-do attitude
- Collaborate with cross-functional teams (e.g., design, legal, finance, etc.) to ensure the plans are well-executed and delivered within timeline. This includes but is not limited to artwork creation, contract management, project timeline management, etc.
- Validate all activities’ performance and key takeaways, as well as develop proactive improvement plans for the next activities
- Proactively support the Consumer Business Team in achieving the team KPIs and take lead on ad hoc projects/tasks

**Qualifications**
- Bachelor’s degree or higher in Business, Marketing, Advertising, or related fields
- 10+ years of work experience in partnerships, business development, marketing, or relevant fields/roles
- Experience creating and leading initiatives to execution
- Familiarity with marketing tool/system such as LINE Official Account, Facebook Business Manager, Google Ads, Google Analytic and etc.
- Strong passion and interest in B2C business
- Proven skills in data management, analysis, and convert-to-growth initiatives
- Strong people management skills
- Excellent cross-functional project management, problem solving, negotiation, interpersonal, and communications skills
- High responsibility with exceptional problem-solving skills
- Ability to handle multiple tasks simultaneously
- Ability to respond to last minute business requests and work under tight timelines
- Strong interpersonal and excellent communication skills

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok