Performance Marketing Executive

**Company Description**
GrowthDesk is a Data Company. We help enterprise clients collect, validate, own and utilise customer and transactional data for growth. Through our flagship solutions: DREA - For customer data collection and validation and; SKALE for transactional data collection and personalised engagement we work with regional FMCG players, retail malls and real estate companies to unlock the full potential of digital data ownership.

Growthdesk is looking for a **talented digital marketer (performance marketer or Ad and campaign optimizer)**to join our team to drive campaigns and measure the impact across various social media platforms.

**What you will be doing**:

- Set up, implementing, managing and optimizing paid Marketing Campaigns across Google, Facebook, Instagram, LinkedIn and other platforms when required by clients.
- Manage bidding and budget strategies on the mentioned platforms
- Optimize copy and landing pages for paid search engine marketing campaigns
- Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
- Perform keyword analysis to find opportunities and better-performing keywords
- Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
- Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
- Track and optimize the performance of our campaigns including engagement rates for each campaign
- Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to create landing pages and optimize the user experience
- Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
- Plan, execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization

**Qualifications**
At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
- At least 4 Years experience in digital marketing, PPC, SEM, and social media especially in the optimisation of campaigns in a full-time role
- Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
- Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
- Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
- Day-to-Day use of Google Analytics and other analytics dashboards
- Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
- Deep knowledge of Microsoft Excel and Visualization of Data
- Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
- Preferably Google Adwords, Analytics certified, other Google certification will be a plus

**Additional Information**
- Quarterly bonus
- Work with a team that believes in cultivating growth mindset in each and every team member
- A role that offers a breadth of learning opportunities and a highly collaborative environment
- A flat hierarchy and with a high level of autonomy
- We believe in a happy work environment and culture