Marketing Manager

1 week ago

กรงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

**Job description**:

- Assist Brand Manager in preparing the sales/marketing and communication plans for the country.
- Budget management both planning and control.
- Adopt brand’s marketing concept for the country with brand’s worldwide concept.
- Local adaptation of communication concept for brand with the brand’s worldwide concept.
- Supervise the merchandising of customers in line with the marketing policy of HQ.
- Responsible for retail activities (marketing and sales).
- Responsible for staff training, inventory, sales promotion, sales reporting, advertising and merchandising.

ADVERTISING
- Update and follow up on all advertising materials from HQ such as the advertising background visual and watches.
- Respect the rules and layout guidelines according to Brand International, Advertising Department.
- Communicate with Sales Manager on any advertising news update.

PUBLIC RELATIONS
- Update PR materials and coordinate with Brand International, Marketing & Communication Department.
- Send press kits, press release and Rado-related news to PR agency and the media.
- Prepare and responsible for the products for fashion show and photo shooting via TV and printed media.
- Regularly meeting with PR agency to evaluate their performance and communicate the requirements needed.
- Check and evaluate the brand’s PR coverage news on a monthly basis both by self and via PR Clipping submitted by PR agency.

ROAD SHOWS/ EVENTS/SPONSORSHIP/ OTHER ACTIVITIES
- Collaborate with and support Sales Manager on any in-store promotion campaigns with a retailer.
- Coordinate with the supplier on the setup of the booths, exhibitions, or necessary settings.
- Assume a leading role and be liaison with PR agency, an event organizer and related parties for all Rado marketing-related activities and events.
- Provide all necessary information, PR and advertising materials to the above-mentioned parties to maximize the brand’s image and impact of that particular event.
- Update Sales Manager on the direction and new designs of Rado props and display materials.

**Professional requirements**:
**Qualifications**
- Bachelor's Degree or Master's Degree in Marketing or related field.
- Minimum 5 years direct experiences in Marketing, Communication and PR & Event.
- Extensive experience with Google AdWords and Facebook Ads Solutions and how performance /digital marketing work.
- Ability to deal with a dynamic team and manage multiple projects while maintaining strict attention to details.
- Strong communication and presentation skills.
- Good English communication, quantitative and creative skills.

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