Business Analyst

**Thai Union Group PCL**
Position: Business Analyst - Commercial
Level: Deputy Department Manager
Work location: Bangkok, SM Tower Building

**Job Purpose**:

- The Digital Business Analyst is a strategic role that collaborates closely with business units to align organizational objectives with business strategies and bridge the gap between business needs and technical solutions.
- The Digital Business Analyst plays a vital part in driving innovation, optimizing processes, fostering a strong partnership with business functions and their senior leadership, and analyzing business processes, identifying opportunities for improvement, and translating requirements into actionable plans for project teams.

**Responsibilities**:
1.Strategic alignment with business process owner and related stakeholders in your area.
- Collaborate with commercial business units to understand their goals, challenges, and long-term strategies.
- Align the commercial business objectives and initiatives with digital objectives and initiatives.
- Act as the primary point of contact between commercial senior leadership, and digital team.
- Build and maintain strong relationships with commercial leaders at the manager levels.

2. Digital Demand Management
- Identify digital opportunities for commercial process automation and digitization.
- Ensure that digital-enabled commercial processes align with industry’s best practices.
- Support commercial demand request through standard digital demand process from end to end
- Working with functional experts and solution architect within the digital team to identify whether business demand can be resolved with
- If the digital demand requires project level implementation,
- translate business demand to digital functional and non-functional requirements, and validate the business users

**if the project required external vendor support,
**Develop the Request for Proposal (RFP) for vendor
**Analyze and compare vendors’ proposals.
**Manage vendor evaluation and selection.
- Deliver tollgate deliverables as required by the digital demand process

3. Digital Application Development Before Go-Live
3.1 Collaborate with project manager to ensure project success not only from project standpoint (scope, budget, and timeline) but also product standpoint;
include as follows.
- Use Centric View: Users get viable products in real business situations not just products that are built from requirement document but cannot

get the user’s jobs done
- Long Term View:
3.2 Requirements Elicitation and Documentation
- Take lead of supervise vendor to gather, analyze, and document business requirements.
- Conduct interviews, workshops, and surveys to understand business needs.
- Translate high-level business goals into detailed functional and non-functional requirements.
- Create comprehensive requirement specifications, use cases, and user stories.

3.3 Business Process Analysis
- Analyze current business processes to identify inefficiencies and areas for improvement.
- Model and document existing and proposed business processes using techniques such as BPMN
- Remark: BPMN stands for Business Process Model and Notation. It is a standardized graphical language used to model business processes. Its primary

purpose is to visually represent the flow of activities, decisions, and events within a business process so that both technical and non-technical stakeholders
can understand, analyze, and improve workflows.

3.4 Solution Evaluation and Recommendation
- Take lead and collaborate with internal digital experts such as enterprise architecture team, security team, identity team, computing team, data/dev/ai team,

and workplace team, to evaluate the solutions and technologies, proposed by vendors or internal resource, to address business requirement (3.1) and
business process analysis (3.2)
- Provide recommendations based on cost-benefit analysis and alignment with business goals.

3.5 Application Testing
- Take lead in developing or Supervise vendor test plans, test cases, and test scripts
- Take lead in or supervise vendors on SIT and UAT.

3.6. Application Documentation and Training
- Take lead in or supper vendor in user manual creation, training materials development, and any other documentation required for end-users.
- Take lead or supervise vendor in conducting training sessions and workshops for end-users.

3.7. Change Management and Communication for Application Adoption
- Co-Lead the change management and communication plan with key users

4. Digital Application Maintenance Support after Go-Live
4.1 incident management
- Monitor the incident and re-assign incident to right parties if needed
- Service desk Team
- Business Product Team (yourself)
- Other digital teams
- Application management service (outsourced vendor)
- Investigate and accelerate if incident has no progress or has aging issues
- Be responsible if incident requires BA as agent to solve issue
- Analyze the statics on incident and find the preventive