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Ice Cream Thailand Marketing Lead
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Job Title**:I**ce Cream Thailand Marketing Lead**
Based in **Bangkok, Thailand**
If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Asia, leading Ice Cream player with €1.2 bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.
**ABOUT ICE CREAM: Life Tastes Better With Ice Cream**
Unilever Ice Cream is the world’s leading ice cream company, home to a portfolio of iconic brands like Magnum, Calippo, Solero, Festini, Talenti, and Yasso. We're committed to creating innovative products that bring unforgettable moments to our consumers—because, after all, “Life tastes better with ice cream.”
The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders.
**JOB PURPOSE**:
As the **Ice Cream Thailand Marketing Lead**, you will lead the end-to-end marketing strategy and execution for Unilever’s Ice Cream portfolio in Thailand. You will drive business growth by combining deep local market insights with consumer-centric thinking, leading a high-performing team to deliver impactful innovations, brand building, and market development. You will play a pivotal role in aligning cross-functional teams and regional stakeholders to ensure strategic excellence and flawless execution.
**KEY RESPONSIBILITIES**:
- ** Strategic & Business Leadership**:
- ** Consumer-Centric Marketing**:
Champion deep consumer understanding to shape brand positioning, innovation, and communication strategies that resonate with Thai consumers.
- ** Innovation Development & Deployment**:
Lead innovation strategy and execution by working closely with the regional team to adopt global and SEA innovations, ensuring local relevance and impactful market launches.
- ** Marketing Mix Excellence**:
Oversee the development and deployment of a winning marketing mix across all touchpoints—ATL, BTL, digital, and in-store—ensuring consistency and effectiveness.
- ** Brand Building & Market Development**:
Strengthen brand equity through purpose-led marketing and unlock new growth opportunities across channels, segments, and geographies.
- ** Cross-Functional Leadership**:
Act as the business lead in driving alignment and execution across key functions including Sales, R&D, Supply Chain, Finance, and Customer Development.
- ** Team Leadership**:
Inspire, coach, and develop a high-performing marketing team. Foster a culture of creativity, accountability, and continuous learning.
- ** Stakeholder Management**:
Build strong relationships with internal and external stakeholders to drive alignment, influence decision-making, and accelerate execution.
**KEY COMPETENCIES**:
- Strong Local Market Insight
- Consumer Centricity
- Strategic Thinking & Business Acumen
- Creative Leadership & Innovation Mindset
- Cross-Functional Collaboration
- Boldness & Risk-Taking
- Persistence & Ownership
- Stakeholder Influence & Communication
**QUALIFICATIONS AND SKILLS**:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- 8+ years of experience in FMCG marketing, with a strong track record in brand management, innovation, and business leadership.
- Proven experience in leading cross-functional teams and managing complex projects.
- Deep understanding of the Thai consumer landscape and retail environment.
- Experience working with regional/global teams is a strong advantage.
- Demonstrated success in leading high-performing marketing teams, with a track record of driving results through strategic direction and team empowerment.
**ARE YOU EXCITED TO CRA
