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Brand Manager

2 weeks ago

หวยขวาง กรงเทพมหานคร, Thailand Reeracoen Thailand Full time

**Industry**: Manufacturing(Food)
- ** Job Description**:

- BRAND STRATEGY DEVELOPMENT
- Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand roadmap, growth drivers, and brand plan.
- Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand

BRAND ACTIVATION AND BRAND COMMUNICATION
- Develop insightful brand activations and integrated marketing communications aligned with brand proposition and brand strategies

NEW PRODUCT DEVELOPMENT
- Develop winning product innovation aligned with brand strategy and market opportunities to address consumer’s needs.
- Actively partner with R&D team to ensure that the new product meets brand objective and quality standard
- ** Requirement**:

- More than 5 years’ experience in brand marketing position, FMCG business
- Effective interpersonal, communication and presentation skills
- Strong analytical and strategic thinking skills
- Attentive to details, able to handle pressure
- Result-driven, innovative and passionate
- Computer literate; MS Word, PowerPoint, Excel, Graphic
- ** English Level**: Level 4 - Conversational Level
- ** Other Language**: Thai, English
- ** Working Hour**: 08.00 ~ 17.00
- ** Holiday**:

- Weekends (Sunday)
- Public Holidays (Thailand)
- Annual Leaves
- ** Benefit**:

- Provident Fund 6%
- Social Security
- AL start from 6 -12 Days
- Bonus avg 2 months