Brand Manager

4 days ago

กรงเทพมหานคร, Thailand Nestlé Nutrition Full time

We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

**POSITION SNAPSHOT**

Location: Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Nutrition

Full-time
Bachelor’s Degree in Pharmaceutical Science or other related fields
5+ years of experience in product management in nutrition business
Good English & Thai communication is a must

**A DAY IN THE LIFE...**
- Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
- Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
- Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
- Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand.
- Ensures consumer centricity in all brand-related activities.
- Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
- Understands impact of PFME and TTS investments on the brand and acts upon it.
- Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
- Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
- Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and the selection of SKUs for key channels and key customers.
- Leads the development of strong and functionally-aligned brand and ICP plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.
- Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends.
- Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management.
- Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
- Maximise business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing, and, where appropriate, integration.

**ARE YOU A FIT?**
- Bachelor’s Degree in Pharmaceutical Science
- Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD at Nestlé or equivalent FMCG or Healthcare business.
- Understanding of key drivers of brand/product P&L and how to action them.
- Experience in leading product launch or complex renovation projects working with cross-functional teams.
- Higher education in business management and marketing with excellent track record.
- Strong learning agility.
- Project management skills at Senior I2L Project Manager role level.
- Strong relationship management and communication skills.

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