Assistant Customer Marketing Manager
1 week ago
Partner with Customer Marketing Manager to develop strategic Channel Plan, i.e. AOP and lead strategy for channel growth & opportunity.
Execute and implement Go To Market Plan & integrated Marketing plan (on existing & new products of assigned products portfolio), in alignment with sales and marketing functions.
Lead Category-Management project for top 2 global accounts (Tesco, Big-C).
Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK.
Explore new business opportunity on growing assigned products portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
Develop people capability In-store Management Administrator".
Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.
Business ResultsAnnual Volume Objective.
GTM Plan across all categories (Super/Hyper).
Brand-Champion (as per assigned brands).
Integrated trade marketing calendar.
Cost (TM & TM process).
Continuous improve shopper-penetration for Super/Hyper.
Lead Category-Management project.
Define & develop Small Format Strategy for Hyper channel.
People Results Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C.
Qualifications Bachelor Degree in related field.
4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing.
Leadership skills, able to lead team and drive actions.
**Innovative thinking**: able to lead team in new ways of thinking and.
Execution. Good relationship building and teamwork.
Good planning and managing performance of self.
Initiative and flexible.
Work well under pressure.
Good command in both Thai & English.
Computer literature in Microsoft Office.
**Job skills required**: English, Microsoft Office, Teamwork, Work Well Under Pressure
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