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Senior Brand Manager
2 weeks ago
JOB TITLE: Senior Brand Manager - Beauty & Well-being
LOCATION: Thailand
BUSINESS CONTEXT
This role will create and operationalize the total brand marketing strategy, campaigns, activities, and initiatives.
KEY ACCOUNTABILITIES:
- Leads over-all Brand Campaigns
- Lead external media and creative agencies in creating new campaigns for local activations, and deployment mixes - ranging from purpose communications, traditional activations, and e-commerce campaigns.
- Lead internal cross-functional team in the operations supporting the launches of projects and activations
- Brand Custodian - managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)
- Executions Lead for brand campaigns and innovations to drive business growth
- Frontliner for Day-to-Day Brand Operations
- Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis
- Brand Health, Consumer and Retail Data Analysis
- Project Management with internal and external teams
- Docking with Global Brand teams
- Delivering Business Results - topline and bottomline:
- Driving growth opportunities and constant monitoring performance
- Overseeing topline S&OP: sales and supply chain issues of the brand
- A&P budget management
KEY REQUIREMENTS:
- 5 years experience in marketing or sales
- Experience in Beauty company/industry/channel is a plus
- Strong project management and problem-solving skills
- Knowledge on communication development, and media planning process, public relations, and e-commerce
- Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
- An excellent English language communicator with senior stakeholders and peers (conversational and presentational)
- Experience in managing relationships with a variety of stakeholders - both internal and external partners
- Experience in leading an internal cross functional task force and working with external agencies
