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Revenue Mgmt Assoc Manager

2 weeks ago

คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

**Responsibilities**

**About PepsiCo**

**PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.**

**This is a Location Flexible role with APAC. The incumbent selected for the role will continue to be based out of their current location. Preferred locations are Thailand, Vietnam, Philippines**

**Main Purpose**
This role is a core team member within the Net Revenue Management team for Asia Beverages. Reporting directly to the Asia Beverages RM Director, this role serves as a key business partner and is responsible for the delivery of our long-term ambitions on NRM including Price Pack Architecture, Mix Management, and Trade Optimization, delivering superior performance and driving Net Revenue Management capability across the Asia beverages bottling markets.

It is a highly cross-functional role and requires a strong talent with analytical thinking, complex problem-solving skills, and the ability to analyze and deliver strong NRM insights.

Scope of the role includes NRM analytics implementation & capability programs across Asia Beverage BU markets (Vietnam, Thailand, Philippines, Malaysia, Myanmar, Laos, Cambodia, and Indonesia) to sustain top-line growth & margin expansion.

**Accountabilities**
- Support the delivery of NRR and VC incrementality for Asia Beverage via Revenue Management Strategy Design (through JBP/AOP), by identifying and capturing business opportunities in Pricing, Pack-Price, Mix Management, and Trade Spend Optimization.
- Support the development of Channel Pack Price & Price architecture for Asia Beverage markets, taking into consideration of the competition landscape, retail dynamics, shift of consumer behaviors, category management, and financial imperatives.
- Support key pack price initiatives to go through the Stage Gate process from end to end.
- Partner with the Insights team and conduct the appropriate field research (Channel Pack Price, P3, Perceived Value Study, Bases, etc.) to optimize our Pack Price and Pricing strategy.
- Lead on the ongoing RM analytics, external price/mix, share data analysis, pricing index analyses, and identify key opportunities for improvement.
- Support the RM capability agenda by transferring and building capability with the bottlers’ RM teams.
- Track & monitor RM performance throughout the year vs targets/guardrails
- Identify out-of-guardrail pricing, promo, and mitigation plans

Pack Price
- Conduct Pack Price Diagnostics to identify opportunities and set optimum price indexes
- Conduct Channel Pack Price Architecture white space analytics and recommend new pack launches
- Analyze Occasion Matrix on the current role of packs and white space
- Translate optimal price index to SKU list price and recommended shelf price
- Lead insights projects (Pack U&A, Perceived Value, P3) to facilitate understanding of the role of packs
- Facilitate pack price sessions to develop brief for P3 Study, Pack U&A perceived value where needed

Mix Management
- Analyze current mix performance, identify mix opportunities, and support prioritization of SKU mix by geography/channel to achieve Net Revenue and VC targets
- Review Mix Management Levers and develop a mix strategy to achieve targets
- Track execution and course correct when appropriate

Trade Optimization
- Facilitate promotion optimization analysis, analyze promo performance (uplift, ROI), and set mandatory promo guardrails by channel, account, brand, pack type
- Develop spend strategy by sub-segment that maximizes channel/account opportunity and captures investment priorities
- Define commercial guardrails on spend strategy and execution

**Qualifications**

**Locations: Bangkok, Thailand; Manila, Philippines; Ho Chi Minh, Vietnam**

**Key Skills/Experience Required**
- 7+ years of commercial & analytics experience, across NRM, Commercial, Finance, and/or Consulting in the FMCG space with 2+ years of direct experience in Revenue Management
- Business Management (MBA / Bachelors) and / or CA / CPA
- Strong background in Revenue Management with multi-channel experience preferably in established FMCG
- In-depth understanding of various NRM analytics techniques (pack price curves, cross price elasticity, NRR waterfall, promo ROI, cannibalization, commodity GM impact, NRM actions VC impact, etc.)
- Strong strategic analytical skills - the ability to review complex, ambiguous/incomplete data, pulling out key insights
- Confident with big data; strong with excel
- Ability to the analysis visualization, key insights, fac