Chubb Life: Digital Marketing

6 days ago

กรงเทพมหานคร, Thailand Chubb life Assurance Co., Ltd. Full time

Strategize and implement comprehensive social media campaigns aligned with key marketing objectives and business goals.
Craft compelling Chubb brand messaging across social media platforms while actively driving meaningful audience engagement.
Ensure all Chubb corporate materials strictly adhere to Chubb Corporate Identity (CI) guidelines for consistent brand representation.
Conduct thorough monitoring of social media channels to identify Chubb brand mentions and gather valuable customer feedback.
Conceptualize and execute innovative digital marketing initiatives, generating creative content to effectively showcase company products, services, and lifestyle.
Cultivate and nurture online communities, with particular focus on strengthening relationships with Chubb followers.
Oversee administration of corporate website, manage official social media accounts (Facebook, LINE, and YouTube), and utilize digital marketing tools effectively.
Identify and establish strategic partnerships with influential content creators to enhance Chubb brand visibility and credibility within target markets.
Perform in-depth analysis of key social media metrics, including reach and engagement, to optimize marketing strategies.
Design and execute engaging social media campaigns and interactive contests to increase audience participation.
Liaise with media vendors and agencies to ensure seamless campaign execution and optimal results.
Strategically plan, negotiate and manage advertising placement across diverse media platforms to maximize impact and cost-efficiency.
Develop on creating visual marketing materials e.g., poster, banner etc. for online communications.
Work collaboratively with cross-functional teams to clear communication with both internal stakeholders and external partners.
Create engaging content strategies that balance short-term wins with long-term marketing goals.
Drive measurable growth in traffic, engagement, and qualified leads to deliver improved sales performance and enhanced customer retention.
Bachelor s degree or higher in marketing, communications, Business Administration, or a related field.
Minimum of 5 years of experience in digital marketing.
Proven track record in developing and executing successful social media and digital advertising campaigns, preferably in insurance, financial services, or related industries.
Strong knowledge of social media platforms e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube and their advertising capabilities.
Proficiency in digital analytics tools e.g., Google analytics, Meta business suite, Google ads manager.
Experience in managing media planning, ad buying, and performance optimization across digital platforms.
Ability to design software e.g., Illustrator, Photoshop, PowerPoint, Canva and information design.
Excellent written and verbal communications skills (Thai & English).
Familiarity with key performance metrics, e.g., CPL, CPM, CPA, ROAS to drive decision-making.
Strong understanding of digital storytelling, creative content.
**Job skills required**: English, Social media, YouTube, Digital Marketing
**Job skills preferred**: Google Analytics, Google Ads, CPA

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