Digital Marketing Manager

7 days ago

กรงเทพมหานคร, Thailand Shrewsbury International School Bangkok Riverside Full time

**Position / Job Specification**: Digital Marketing Manager (SHR and SHC) Applications will be considered as they arrive

**Department**:Administration

**General**:
Shrewsbury International School Bangkok is one of South East Asia’s outstanding international schools. It has two campuses in Bangkok; Riverside and City Campus.

Riverside (SHR) currently has 1,850 students enrolled from Early Years to Sixth Form. The School boasts exceptional examination results and particular strengths in the creative arts, design and sport. The Riverside campus enjoys a spectacular setting on the banks of the Chao Phraya River in the heart of Bangkok where the teaching environments are spacious, fully equipped and dramatic. In September 2021, the Senior School at Riverside expanded its capacity adding a range of spectacular new facilities.

There is ready access by road and boat, which provides an easy and quick link to Bangkok’s Skytrain and the city centre.

City Campus (SHC) is a purpose-built primary school in the heart of Bangkok. The campus is designed specifically for children aged 2-11 years old. 672 places are available from Nursery (Age 2+) to Year 6 (Ages 1 1+).

The school operates on 25,000sqm of learning space. There are four major buildings, which house state-of-the-art facilities for Early Years, Primary, Sport and Creative Arts.

Both City Campus and Riverside share the same values, ethos and mission. The campuses come together to form Shrewsbury International School Bangkok. Students from City Campus graduate to Riverside in Year 7 (Age 12+).

The campuses work closely together to create exciting and unique opportunities for both children and for staff.

**Position Summary**:
The Digital Marketing Manager (SHR and SHC) is a key member of the Shrewsbury Bangkok Marketing team. They will be responsible to the Riverside Senior Marketing and Communications Manager with dotted-line reporting relationships with the City Marketing and Communications Manager.

In close liaison with the Riverside and City Campus Marketing Managers, the Digital Marketing Manager will be responsible for managing all digital advertising, tracking analytics and refining campaigns. They will be responsible for development, maintenance and optimisation of the Shrewsbury Bangkok website. They will work closely with both campuses to ensure availability of recent, high-quality photography and videography.

This role will work cross-campus, spending 3-4 days at Riverside and 1-2 days at City Campus each week.

**Key Responsibilities**:
**Paid Media**
- To manage SEO and keep SHR/SHC as top 3 search;
- To develop effective digital advertising plans to support admissions targets using appropriate platforms to support all Shrewsbury Bangkok marketing campaigns;
- To create, manage and optimise campaigns to generate leads through targeted PPC and paid social media platforms;
- To work with the Graphics team to create engaging artwork to support agreed campaigns;
- To agree campaign budgets with site Marketing Managers and manage expenditure to optimise the ROI;
- To execute digital advertising plan and monitor performance to an agreed schedule using all available analytics tools;
- To ensure effective tracking and reporting of digital activity to improve impact and efficiency, reporting findings to non-technical stakeholders and decision-makers in a way that allows them to make clear value-for-money judgements and plan accordingly;
- To initiate SEM
- To support in planning in order to reach right target audience and achieve our goals;
- To review and refine digital personas to ensure effective targeting;
- To develop and regularly review audience strategy and creation in social platforms;
- To ensure all school digital channels are fully integrated, e.g. ensure the school organic search strategy is aligned with PPC activities;
- To actively look for new opportunities and identify trends and new features within the paid search and social channels to improve performance against agreed KPIs;
- To ensure that digital advertising content aligns with brand guidelines and any shared campaign concepts across all media (including print).

**Social Media (Organic)**:

- To develop strategies to increase and enhance brand presence on social media, working with internal stakeholders to ensure consistent, effective and safe use across all channels;
- To monitor use of social media (school channels) to ensure appropriate use and representation of the school by other parties and report/respond as appropriate as agreed by the relevant site Marketing Manager or Bangkok Director of Marketing;
- To manage administrative settings and authorised users of school channels, devising and implementing training for other staff;
- To increase target audience & members of followers;
- To monitor and respond to changes in the operating and legislative frameworks of third party digital platforms to ensure compliance consistency and continued effectiveness of these changi

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