Digital & Social Media Manager, Ikea Thailand
7 months ago
**Company Description**
Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.
We are looking for an energetic and curious digital & social media enthusiast who is tech-savvy, always on-trend, passionate about home furnishing and the IKEA brand. Someone with creative ideas on how to gain brand traction and reach through creating and delivering innovative content with the IKEA personality and tone of voice, to support us in securing our overall vision of creating a better everyday life for the many people.
- Develop the IKEA Thailand digital & social media strategy including search and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
- Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
- Ensure optimal reach, engagement and frequency (spends) across digital & social platforms, outreach to bloggers and influencers.
- Stay on top of trending topics while finding IKEA’s voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with Customer Contact Centre for needed actions to be taken and responses are given in an acceptable time frame - especially when there is a crisis.
- With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
- Be on the top of the digital and social media landscape to know where and how we as a brand should reach the right target.
- Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA’s tone of voice and executions that has great twinkle in the eye.
- Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.
**Qualifications**
- You have at least 5 years of experience with deep knowledge of search engine marketing and optimization (SEM/SEO), understanding of technicalities, and insights to online traffic generation and deep knowledge of social media platforms, understanding of media technicalities, knowledge of country social media trends including content production.
- High energy, curious, proactive, highly responsible and have a sense of urgency. Possess a creative mindset.
- Proven ability to work with creative advertising/media agencies.
- Ability to work in fast moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
- You are fluent in both the English and Thai language.
**Additional Information**
- The internal job title and corresponding competence profile for this position is Search and Social Media Manager, IKEA Thailand.
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