Senior Product Manager

10 hours ago


Thailand Talentvis Full time

Requirements:To develop & implement marketing programs, monitor the results and take corrective
actions as to optimise Skincare portfolio and digital campaigns

Responsibilities:1. PRODUCT
- To be responsible for overall Skincare portfolio.
- To study and prepare the marketing plan in order to execute new Skincare product

launches with effective campaigns/strategies based on corporate’s objectives and

strategies.
- To develop sales forecasts for Skincare products including sellable and non-sellable items.
- To always monitor launch results, share insights with the team and come up with action plans

whenever needed.
- To work closely with Regional Category Manager(s) and Regional Demand Planner on

product forecasts, launch matters, execution plans and/or related reports.
- To create 360° activation plans as to optimise Skincare launches/sales by collaborating and

co-working with various team members from different functions including PR, media, CRM,

trade marketing and VM.
- To conduct analyses for Skincare launches/sales, evaluating effectiveness of marketing

activations/campaigns and improving future planning and executions.

2. DIGITAL CAMPAIGNS
- To develop digital animation plans for Dior’s e-commerce platforms, as aligned with overall

Marketing priorities/strategies, in order to recruit new & young customers.
- To synergise resources with optimised online activities that help to complete clients’

seamless omni-channel journey.
- To initiate promotional programs/campaigns to drive online sales, especially for DTC

channels.
- To adapt Central/Regional guidelines to Local specificities.
- To identify and evaluate new opportunities (i.e. exposure on social media, online services

and new websites’ functionalities).
- To co-work with Trade Marketing Manager whenever a digital-related tool is needed as to

enhance digital experience for brand’s events.

3. E-COMMERCE
- To define online product assortment, reviewing and planning products according to new

launches timeline and the overall marketing calendar.
- To collaborate with e-Business Manager to deep dive performances of e-commerce/online

platforms and identify business opportunities


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