Marketing & PR Manager, Ikea Thailand
6 hours ago
**Company description**
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
**Job description**
- Ensure the development and successful implementation of advertising campaigns as per the commercial calendar and any other locally relevant opportunities. Final approver for all country media plans and marketing communication work.
- Lead the development of PR strategy that supports the overall communication strategy direction and oversee that all country PR actions (e.g. interviews, media launches, press conference, etc) are implemented successfully.
- Responsible for the development of loyalty communications calendar/brief as a base, to attract, activate and retain IKEA FAMILY / småles members.
- Responsible for brand positioning and customers insight from brand capital, Life at home and report including surveys/research, mailing services, etc.
- Manage yearly budget and collaborate with agencies and stakeholders.
- Lead, review and approve collaboration initiatives to include sponsorship, partnership, and promotions (except those that overlaps into Sustainability department’s jurisdiction, such as donations and charities).
**Qualification**
- Highly self-motivated with a passion for marketing and PR to drive results with consistent messaging.
- Deep knowledge and experience in marketing and branding, conceptualising campaigns, media landscapes in Thailand, possess logical abilities, and copy-writing skills.
- Deep knowledge and experience in loyalty marketing, analysis, and programme needs to attract and to better members’ experience.
- Deep knowledge of trends, proven solutions, translating global into local market relevant solutions that influence home furnishing and retailing.
- Experience in managing a team and possess knowledge of leadership capabilities.
- Knowledge of IKEA concept, brand objectives, values and vision, tone of voice.
- Possess analytical skills and strategic thinking to develop marketing plans, set budgets and follow-up on goals with agility as needed.
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