Visual Merchandising Manager
5 months ago
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal.
It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
**Employment Type**: Full Time
**Division**: Luxury, Thailand
**Job Title**: Visual Merchandising Manager
**Reporting to**: Marketing Lead Direct Reports: NIL Collaborators:
Thailand Commercial Team
Regional Marketing Team (include VM)
Global Marketing Team
External Vendors
About the Role
You will lead design of Permanent and Temporary counter and visual merchandising efforts across Thailand market in accordance with all the brand guidelines for our entire portfolio of brands under the COTY Luxury Division. You will be the bridge between your internal Marketing Team and the Regional/Global Marketing Teams to spearhead and execute best-in-class luxury retail excellence for our points-of-sale and products to support the achievement of our commercial KPIs. You will also hold project management responsibilities for our business expansion and acceleration plans.
RESPONSIBILITIES
STORE OPENING (PERMANENT MERCHANDISING) Work closely with Local Commercial Team and Regional Head of Merchandising for all new permanent design plans, ensuring that guidelines are adhered to, and the relevant approvals are obtained from both Global Teams and Fashion Houses in a timely manner Ensure all VM collaterals needed for every store opening are planned, ordered and catered for
LAUNCH DEVELOPMENT & ANIMATIONS (TEMPORARY MERCHANDISING)
As part of the 360° launch plan, assist to ensure that support is given to your Marketing Team in terms of visual merchandising updates as well as animations, including PR and consumer events
Communicate the specific needs of the local market to the Regional/Global Teams during the submission and approval process
Retro-planning for all launches and animations is required to ensure the Trade Planning Calendar and deadlines are well managed
Ensure quality execution with a touch of luxury finesse, which is required for the COTY portfolio of brands
POINT-OF-SALE MANAGEMENT
Ensure visibility and top-notch presentation of our brands and products through weekly store visits,
Key visual changes according to Marketing Launch calendar and adhere to Brand guideline
Coach and instil disciplines in our Beauty Advisors for brand representation and counter upkeep
BUDGET MANAGEMENT & FORECASTING
Handle all launch POSM offering orders from Global with alignment from Brand Managers
Manage all institutional/permanent POSM forecasting for existing doors given the restrictive ordering window periods
Ensure that the Visual Merchandising expenditures for all brands are well managed within the yearly budgets allocated
**REQUIREMENTS**:
You will need to have strong project management skills with a minimum of 5 years of experience in the retail industry and be able to simultaneously manage multiple projects across multiple brands
You can work independently in a fast-paced working environment with tight deadlines
You have experience working in global organisations, is a strong communicator and cooperates well with both internal and external stakeholders
You are customer
- centric and possess a good understanding of consumer journey and shopper’s
experience
You have a design background in merchandising or interior design with knowledge of design software (Photoshop, Illustrator and/or AutoCAD)
You are proactive, think out-of-the-box and embrace a can-do attitude
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