Operation Manager

2 weeks ago


กรงเทพมหานคร, Thailand Sony Music Careers - Asia & Middle East Full time

Build, implement and improve the processes, technology and data of the SME Thailand; providing planning, governance and insights to enable the team to focus on the creative process, operate efficiently and deliver value to the region and the artists**What you will do**:

- Develop the marketing data strategy to ensure the marketing team has timely, accurate and relevant data and insights to build, execute and monitor campaigns
- Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with the broader marketing team on a weekly basis.
- Define relevant KPIs to track performance by DSP and other relevant platforms, at the territory and aggregate level
- Interrogate data and use it to identify trends and propose actions to the wider marketing team and other stakeholders when relevant
- Lead post
- campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future marketing efforts.
- Actively participate in campaign planning activities, including but not limited to defining the marketing objectives for each campaign, creating and managing project plans with clearly defined deliverables and resources, defining success criteria and KPIs and providing insights to inform campaign activities
- Coordinate workstreams and dependencies, track and communicate progress, identify obstacles, and ensure they're addressed
- Ensure marketing campaigns are executed according to the agreed plan and budget, and flag potential risks and issues on time
- Optimize international marketing processes in the region to enable the team to grow, scale and deliver the expected revenue
- Work with the broader marketing team to define campaign budgets and manage the day-to-day tracking of marketing budget spend across all teams
- Work with the wider marketing team to support critical activities through a set of standard marketing reports (weekly, monthly, quarterly and by half year)

**Who you are**:

- Bachelor's degree in marketing, multi-media, music business, digital business, mathematic, business management or any related field is preferred, not mandate
- At least 5 years of progressive digital marketing experience at a record label or other related media companies.
- Experience in marketing, marketing ops/program management in a creative industry, including building and optimizing processes and systems
- Project Management: Ability to plan and organise internal and external resources to deliver the agreed outcomes for a variety of projects within the agreed quality timeframe and budget
- Digital literacy: Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience / fan engagement
- Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
- Extremely detail-oriented and organized.
- Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
- Experienced and skilled at acting as a liaison between the artists/artist management and the label using persuasion, empathy, communication and trust is a plus.
- Must be highly organized and capable of developing and keeping to a project timeline.
- Prior experience with a variety of digital marketing tools.
- Creative, self-starter with exceptional follow-up skills.
- Proficiency/knowledge in CRM programs including Salesforce, Tableau etc. is a plus.
- Data analysis/consumer-behaviour research skills are a plus.

**Equal Opportunities**

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

**Privacy Policy


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