Marketing Research Analyst
1 week ago
**Manatal** is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital. Manatal has a global presence and is trusted by thousands of businesses in over 130 countries.
Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.
Role Overview:
Continuously monitor and analyze the activities of key players in a specific market, with a focus on their strategies, product evolution, and performance.
This role involves in-depth market and product research, data interpretation, and clear, data-driven reporting to help the company maintain a competitive edge in the recruitment software industry by providing valuable insights to inform strategic decision-making within the organization.
**Responsibilities**:
- Conduct thorough market research and competitive analysis to identify macro trends, key players, market positioning, and strategies within the recruitment software market.
- Analyze market data, product information, financials, and industry news to create comprehensive competitive analysis reports.
- Produce and present a report detailing the state of the recruitment software industry including strengths, weaknesses, opportunities, and threats of competitors in the recruitment software market.
- Work closely with the Growth Marketing team to provide insights and data-driven recommendations for strategic decision-making.
- Utilize various tools and methodologies to present findings in a clear and visually engaging manner to aid in decision-making processes.
**Requirements**:
- Currently pursuing a degree in Business, Marketing, Economics, or a related field.
- Strong analytical skills with an acute attention to detail to gather and interpret data effectively.
- Proficiency in market research methodologies and tools to gather and analyze relevant data.
- Excellent written and visual communication skills for report creation, ensuring that complex information is conveyed clearly and effectively.
- Ability to work independently and manage deadlines effectively, taking ownership of assigned tasks.
- Fluent in written and spoken English for effective communication and report creation.
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