Assistant Manager Digital Business
3 weeks ago
Location: Bangkok, TH, TH, 10260- Global Business Unit: OTH- Job Function: Information Technology- Requisition Number: 170315- Description:
**Job Summary**:
**General Responsibilities**:
- Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
- Work closely with sales and oversee initiatives to meet digital sales objectives.
- Co-ordinate and co-operate with country teams and other business functions to drive e-commerce sales through contribution of digital media.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Take a proactive role in hands-on ad operations, actively participating in the setup, execution, and optimization of digital advertising campaigns.
- Implement advanced targeting strategies, keyword optimization, and ad creative testing to maximize campaign effectiveness.
- Monitor key performance indicators (KPIs) and analyze data to make real-time adjustments, ensuring the best possible return on ad spend (ROAS).
- Provide actionable insights and recommendations based on performance data, contributing to the continuous improvement of digital marketing strategies.
- Troubleshoot and resolve ad-related issues promptly, demonstrating a hands-on approach to optimizing campaign delivery.
- Occasionally providing training and workshops to team members or clients on the latest ad operations techniques and best practices, promoting skill development and knowledge sharing within the digital marketing team.
**Functional Skills and Knowledge**:
- Good knowledge of B2C Performance Marketing channels including, but not limited marketing place onsite advertising, display & native advertising, search engine marketing, social media, affiliate & KOL marketing.
- Develop and execute innovative B2C digital marketing campaigns to drive business growth and maximize ROAS.
- Collaborate with cross-functional teams, including content, creative, and brand teams to plan and execute effective digital media campaigns both onsite and offsite.
- Monitor, analyze, and report campaign performance for brands using tools such as Google Analytics and adjust strategies accordingly.
- Proven experience in media planning, buying and optimization for **lead and conversion campaigns**:
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- This is a regional role; English is the main communication language.
- This role is hands-on and consultative, requiring the setup and optimization of campaigns independently, as well as providing consultation based on results
**Education**:
Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management
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