Pr & Communications Manager / PR & Communications
1 day ago
POSITION
**JOB DUTIES & RESPONSIBILITIES**
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- **To implement all public relations and marketing activities**
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**PUBLIC RELATIONS**
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- **Coordinate with zone office on press and VIP involved in global/ Pan-Asia events**
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- **Liaise closely with local PR agencies**
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- **Build strong media relations locally**
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- **Responsible for Key Opinion Leader management**
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- **Develop and manage product placement and celebrity endorsements**
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- **Oversee press rack management**
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- **Organize efficient distribution of press rack to the media to maximize editorial coverage (when available)**
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- **Maintain and update local publicity calendar on a quarterly or as required basis**
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- **Maintain and mange press and VIP database**
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- **Assist in the distribution of standard press release and creation of specific press releases relating to activities and events**
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- **Compile monthly all clippings and TV representation for dispatch to LVP analyze results and recommend and make recommendations to HK**
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- **Monitor budgets and report as required**
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- **Monitor media interpretation of press materials**
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**ADVERTISING**
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- **Liaise and monitor closely the local ad agency to ensure efficient advertising planning and implementation**
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- **Oversee of all digital advertising**
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- **Work closely with zone office in advertising plan, scheduling, and budget**
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- **Identify potential advertising opportunities**
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**OTHERS**
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- **To identify local marketing opportunities e.g. sponsorship, joint PR/market, etc**
PROFILE
**KEY REQUIREMENTS & COMPETENCIES**
- Experience: At least 5 years in luxury fashion or related industry
- Public Relations, communication, and marketing professional
- Great interpersonal and organizational skills,
- Good writing skills including report and content writing
- Outgoing, analytical, confident, and with strong management ability
- Language: Written and spoken in English and Thai
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