Executive Marketing Planner

7 months ago


สาทร กรงเทพมหานคร, Thailand PRTR Full time

Our client is the largest offline advertising solution provider in Global.

They are now opening a position for an **Executive Marketing Planner** to join their organization.
- Developing strategic media plans for different advertising campaigns based on client needs and objectives.
- Creating market research and competitive analysis, gaining insights into consumer behavior and trends, and helping clients achieve their goals through creative media strategies.
- Working closely with the sales team to provide professional media consultation and support services to clients.
- Understanding client and sales requirements and providing the best advertising solutions and recommended media combinations based on their goals and budget.
- Collaborating closely with clients and internal teams to develop media placement budgets and monitor and optimize advertising effectiveness.
- Being responsible for writing post-placement media reports and data analysis, presenting the results and benefits of advertising campaigns to clients.

**Requirements**:

- Bachelor's degree or higher in Marketing, Advertising, Media Management, or related fields.
- At least 3 years of experience in media planning or related media buying, familiar with the outdoor media industry and advertising market.
- Excellent communication and coordination skills.
- Familiarity with various outdoor advertising formats and platforms, including billboards, outdoor television, bus advertisements, etc. (is a plus).
- Have some understanding of digital media and social media usage and the ability to incorporate them into media strategies to enhance advertising effectiveness.
- Excellent command of spoken and written Thai and English or Chinese.



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