Associate/senior Associate, Strategic Brand

3 weeks ago

Thailand Lazada Full time

Location:
**Thailand**
- Department: Marketing & Communications- Location: Thailand- Team and Role Introduction:

- We are seeking an energetic, diligent, and collaborative Associate/Senior Associate to be one of key members of the Lazmall Marketing Solutions function. The Lazmall Marketing Solutions team is responsible for the oversight and management of strategic brand marketing strategy, agency relationships, and Lazada’s advertising solution innovations in Thailand. The role requires strong knowledge of the digital media, paid-owned-earned media model and the potential growth drivers for brands on an e-commerce platform. In this role, you will get a unique opportunity to work with Lazada’s top conglomerate partners in Thailand to drive business impact through a fast-growing e-commerce platform.**Responsibilities**:
- Responsible for revenue of an assigned portfolio of Thailand’s strategic brand accounts.
- Drive brand clients’ investment on Lazada Sponsored Solutions (e.g., Sponsored Discovery, Sponsored Display, and Sponsored Affiliate) as well as other relevant media solutions.
- Responsible for clients’ marketing solutions strategies, KPIs and activities with global and key local brands and partners while driving partner satisfaction, business results and investment growth
- Be a platform and product expert, and become a go to person in Lazada’s and external advertising solutions, media planning, strategy, optimization and measurement to partners. Advise and give consultation to global brands and their media agencies on budget allocation, optimization, and performance tracking.
- Manage the full sales cycle from developing joint business plan, pitching to closing for new strategic accounts and grow existing accounts through effective strategies including budgeting, optimization and solutions adoption.
- Work closely, collaborate and coordinate with regional and local cross-function teams (category teams, onsite, graphics and performance marketing) to execute brand activities and projects seamlessly. Project-manage timelines and creative/asset submissions.
- Provide insights on campaign performance to drive long-term solution selling.

**Job Requirements**
- Requirements/Qualifications(must have):
- Bachelor’s degree in business, or equivalent experience.
- At least 5 years in account management, digital marketing, or media sales that includes data-driven analysis of campaign performance.
- A strong Understanding in digital marketing especially on online advertising solutions.
- Account Management/Sales skill with passion in doing sales roles.
- Analytical skills. Proficiency in MS Excel and other data tools.
- Strong communication, negotiation, and stakeholder management skills.
- Ability to navigate in ambiguity in a fast-paced environment with multiple priorities.
- Project management skills with ability to work effectively in a cross-functional capacity.
- Ability to speak and write in English and Thai fluently and idiomatically.

Requirements/Qualifications(good to have):

- Preferred Qualifications- Direct Experience in E-Commerce or fast-moving tech companies.
- Hands-on advertising/media planning experience especially Facebook and Google Ads.
- Experience in managing brands or large client accounts.

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