Integrated Media

**Job ID**: REF5551F

**Date posted**: 07/10/2024

**Company description**
Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.
**Job description**
We are looking for an energetic and curious media and performance enthusiast who is tech-savvy, always on-trend, passionate about home furnishing and the IKEA brand. Someone who is motivated by operational results by optimising and improving present marketing priorities. You are energized by driving business growth and contributing to the overall success of IKEA in Thailand through collaboration. You are passionate about understanding the behaviours of the many people, the local Life at home and current home furnishing trends.
- As a member of the Marketing team, you will proactively contribute to the country marketing plan and media performance & output in order to deliver to the common objectives and goals.
- Responsible for leading the Integrated Media function, driving the totality of the IKEA offering to the Thailand market through all paid media.
- In collaboration with the Digital, Loyalty External Communications teams, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results.
- Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing.
- Responsible for securing metrics to understand media performance and identify needs and gaps to meet business and marketing objectives.
- Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors.
- Manage and optimise the performance of all marketing campaigns to achieve key business objectives and KPIs within the given budget
- Ensure optimal reach, engagement and frequency (spends) across digital & social platforms, outreach to bloggers and influencers.
- Utilise web analytics tools to monitor and analyse website traffic, user behaviour and campaign performance, providing insights and recommendations.
- Support the marketing manager to track budgets for all activities and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investment.
- Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.

**Qualification**
- You have at least 5 years of experience with deep knowledge of search engine marketing and optimization (SEM/SEO), understanding of technicalities, and insights to online traffic generation and deep knowledge of social media platforms and understanding of media technicalities.
- Expertise in web analytics, data interpretation, SEO, SEM, and social media marketing.
- Deep knowledge of media landscape and interplay between paid, earned and owned channels, on and offline.
- Deep knowledge of budgeting for multichannel marketing and performance measurement.
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Strong analytical skills and experience with data analysis and reporting tools.
- High energy, curios, proactive, highly responsible and have a sense of urgency.
- Ability to work in a fast-moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
- You are fluent in both the English and Thai language.

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