กลยุทธ์การตลาด

วันที่: 22 ธ.ค. 2565- ตำแหน่งที่ตั้ง: กรุงเทพมหานคร, ไทย- บริษัท: ธนาคารเกียรตินาคินภัทร จำกัด (มหาชน)**Job Summary**:
Responsible for creating effective communication strategies for the communication campaigns of products and brands. These include targeting the right audience, as well as setting the tone and message of the campaigns to ensure that brand & strategies are consistent and effective with the targets**.**

**Role and Responsibilities / หน้าที่ความรับผิดชอบ**:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Planning, managing, and implementing effective media/marketing plans and campaigns
- Ability to create various types of Marketing content, model, and activities to support products & campaigns launch.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Manage budget and executions for brand communication for all both Online and Offline Media
- Collaborate with Business Unit, In-house and Outsource Media Production Team (Creative, Graphic & Multimedia Designers, Creative &Copywriter) and other professionals to brainstorm and develop a variety of marketing materials

**Qualifications / คุณสมบัติ**:

- BSc/BA in Business Administration, Marketing, Finance, Communication Arts, or related field
- Knowledge and understanding in Integrated Marketing Communications
- At least 7 years of working experience in strategic planning advertising, marketing, or related field
- Professional & pleasant attitude, with excellent interpersonal skills.

**Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง**: