E-commerce Manager

3 weeks ago


กรงเทพมหานคร, Thailand Abbott Laboratories Full time

**MAJOR **RESPONSIBILITIES/ACCOUNTABILITIES**

1. Prepare and develop marketing objectives, strategies, advertising and promotion and ensure their execution.

2. Evaluate the practicality and potential of new products and market development.

3. Analyzes and defines customers and market requirements and trends.

4. Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis

5. Achieve sales, margin and market share annual goals for the assigned products.

6. Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.

7. Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.

8. Review complaints and suggestions relating to assigned products.

9. Analyze and report market intelligence in a correct and timely manner.

10. Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

11. Manage A&P and ensure the budget is spent per agreed plan.

12. Develop ETH and Consumer materials that align with brand objective.

13. Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.

14. Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.

15. Co-lead digital plan and CRM projects to achieve brand objectives


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