Assistant Product Manager
3 weeks ago
MAIN PURPOSE OF ROLE
Primary objective is to plan and implement marketing and advertising activities by understanding the marketing mix and be familiar with approaches to analyze market research to identify new revenue opportunities, customers' behavior and quantitative data to achieve business goals through building strong marketing campaigns together with managing daily administrative tasks to ensure the Marketing department runs smoothly.
Key Responsibility:
- Conduct market research/ market analysis to identify new opportunities of market expansion
- Gather and analyze consumer behavior data
- Maintain reports on marketing and sales metrics
- Assist with organizing promotional events
- Coordinate with key stakeholders to create and/or maintain advertising and promotional material records
- Maintain records of marketing metrics and results of marketing campaigns
- Maintain regular sales forecasting reports
- Monitor competitors' marketing activities, market share and market segmentation
- Provide product knowledge training to concerned Sales/ Commercial personnel
- Manage daily administrative tasks to ensure the Marketing department runs smoothly
QUALIFICATIONS
EDUCATION/QUALIFICATIONS/EXPERIENCE:
- Tertiary qualifications in a Business or Science Discipline or equivalent.
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer based programs including spreadsheets and graphics. Solid computer skills, including but not limited to Microsoft Office package
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- Proven work experience as a Marketing Associate, Marketing Assistant or similar role
- Knowledge of marketing tools and techniques
MINIMUM SKILL REQUIRED:
- Solid computer skills, including but not limited to Microsoft Office package
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
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